Daniel FazioCo-Founder of Client Ascension & ListKit

Investing goodwill || #shorts #entrepreneur #marketing

24 Oct 2022 · 0 min

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0:29

A short YouTube video (shorts) by Daniel Fazio arguing that helping others now—giving advice or opportunities without immediate return—is "investing goodwill." He frames it as delayed gratification: small acts of guidance can radically change one person's life, and that person may later reciprocate when they're successful. The video contrasts investing money (e.g., in the stock market) with investing goodwill (effort, knowledge, favors).

You tell it to one person. I don't know how many thousands of views it'll end up getting, but one person does it. They end up making a lot of money, and it changes their life forever. Way down the line, they come to me and they remember that. They remember that I told them to do it. And then way down the line, maybe they're big and then they can hook me up somehow. It's delayed gratification. It's investing your efforts and knowledge in terms of goodwill. So, yeah, you can invest your capital into the stock market and get a return, or you can invest goodwill as well.