Daniel FazioCo-Founder of Client Ascension & ListKit

Look for pain points in your potential buyer

14 Mar 2023 · 0 min

Watch on YouTube

0:20

Short YouTube clip by Daniel Fazio advising sellers to identify and address immediate buyer 'pain points'—problems a prospect is actively trying to solve—to position a product as a solution that may also resolve secondary issues and thus increase sales/conversions.

So if someone's, like, in a buying mode, they're probably experiencing some pain that they want to solve right now. And what they'll find is like, oh, this thing is going to solve this specific issue, which actually is also going to spawn this other issue. And I can solve both of these issues by purchasing this one thing. All you got to do is click this button, and it just increases money so much.