Short excerpt from a Daniel Fazio YouTube video explaining a metaphor that treats marketing like a workout "set": a time-bounded package of actions (e.g., four YouTube videos, 10 Twitter threads, 20 LinkedIn posts, 500 cold DMs, 4,000 cold emails). He argues for repeated "sets" and progressive overload—gradually increasing activity to get stronger (better results).
You could literally categorize marketing like a workout, like a set. So it's a set might be like a month long. Say it's four YouTube videos, 10 Twitter threads. It's 20 LinkedIn posts, it's 500 cold DMS, it's 4,000 cold emails. That's like a set. And if you want to get stronger and stronger, you just have to do sets for so long. You want to do progressive overload, you increase the set and the next set, and that's all you do. Just continuously, you just make that go higher and higher and higher and higher, and you get stronger and stronger and stronger.
