Short YouTube coaching clip by Daniel Fazio advising that entrepreneurs/marketers should not stop lead generation once they begin signing clients. He warns against the common mistake of pausing outreach (e.g., cold emails) to focus on serving current clients and emphasizes keeping lead generation continuously running.
There's a video on this in Client Ascension where we had to make it because we had to explain to people because what they do is they start sending cold emails and they're getting responses and they sign some clients and they're like, oh, I'm gonna turn the lead gen off. I gotta, like, handle the client. No, that's the mistake. It took you so long to get to the point of, like, acquiring, but when you're there, you can't turn it off.
