Short YouTube monologue by Daniel Fazio criticizing web designers who prioritize aesthetics over measurable performance. He argues that websites should be built to deliver quantifiable results—specifically higher conversion rates for target actions like purchases or opt-ins—rather than decorative elements or slow animations.
I hate these people. It's the web designers. I hate them. It's the laziest offer of all time. It'll make you a pretty website, but nobody cares about your pretty website with your ridiculously slow low time animations and like. And then they'll make a website and like, the, the banner is the logo. Like, welcome to X website. Like, yeah, thanks. I knew that when I typed it in the URL bar. Like, it doesn't make any sense. If you're selling web design, you have to do it for the function of delivering a quantifiable result. Right? So what is typically what people are looking for when they are looking for a website design? It is an increase in conversion rate of whatever action you're trying to get the visitor to take. Right. So it's probably a purchase or an opt in and that's it.
