Daniel Fazio says most businesses don't know what a copywriter is, so the title is useless when selling to them. Instead of "Direct Response Copywriter," tell them what you actually do: "help you get more customers with your email" or "run your newsletter."
Only people in copywriting know what a copywriter is. The only person who's ever going to make a job post Direct response Copywriter needed is a company like Agora that's inherently based upon direct response copyright. You try to go to the local ice cream shop. I'll write copy for you. What the does that mean? They don't even know what that means. Don't even use the word copywriting. Say, hey, I can help you get more customers with your email. I'll run a newsletter for you. Use that word. If you were a copywriter, you would know this in the first place, because you would have done market research, so clearly you're not good at it.
