A short YouTube segment by Daniel Fazio arguing that service providers must demonstrate personal experience by doing the work themselves. He criticizes people who offer services (examples: YouTube editing, email list/copywriting) without having ever performed those tasks, calling this lack of proof and belief in their own offering. The core advice: you must do the thing yourself to show capability.
If you are so confident in the ability for your thing to get results, why are you not doing it yourself? Take the same thing as these guys who say, oh, I'll do the YouTube editing for you and they've never even edited one singular video. Or the guys who say, oh, I'll do your email list for you and you've never wrote any copy ever. It just doesn't make any sense. There's no exemplification that you're even capable of doing in the first place. You have no proof. You don't even believe in it to the point where you don't even do it yourself. Yeah, you have to do the thing yourself.
