Daniel Fazio shows how to reposition your offer using your prospects' own language about what they fear and what failed them. He walks through discovery questions, then two examples: a security training repositioned to appeal to owners by promising lower insurance rates and less employee churn, and a cold-email program reframed around clients' real objections with promises of scripts and leads by week two.
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There's a huge problem in the make money online space for anybody who watches a business tutorial video. And it starts with that you're taught to learn a high income skill and then sell that skill to businesses for money. Now, I know I'm gonna ruffle some feathers here, but nobody wants to give you access to their email list. Nobody wants to give you access to their ads manager so you can outsource it to a $4 an hour VA who similarly has no idea what they're doing. They're scared. They're scared that you're going to ruin their reputation to their email list or they're scared that you're going to waste tens of thousands of dollars on their ads manager. Okay, now pause. Do you notice those two exact things I just said? They're scared you're going to ruin their reputation or they're scared you're going to waste tens of thousands of dollars on ads. You, you need to use and identify this precise language of their exact fears. So we're going to do a practice right now around offer positioning and how you can use this to get more clients. And the best way to do this is to give you two examples. But first I want to give you a list of questions that you should make a practice of answering. Here's the questions you need to ask. You need to know what they tried and didn't work. You need to know if they bought a course from a fake guru. Did they spend $20,000 on ads and it didn't work? Did they try the thing you're selling them but couldn't get it right? Who is the exact person buying it? What are they scared of? And what is going to happen to them if they don't solve this specific problem right now. Now, here's what a normal person is going to do. They're going to hear these questions and they're going to sit down, they're going to write them out and they're going to make the answers up. They are going to pull these answers out of a hat. And you can't do that. What I'm telling you to do is that you need to directly from the people you are selling to. And I mean the exact syntax and sentence structure that they are using. And what I'm going to do in this video is start with these two examples and tell you how you can use this practice to position your offer correctly and really understand why these people are buying. We had a guy join Client Ascension last week and he has a very interesting offer and it is he Trains security guards to be more aware. Now you're probably asking Daniel, why would a security guard buy a training on how to be more aware? Trick question. They don't. It's the owner of a security company who employs the security guards. Now let's go deeper again. Why do security company owners buy this from him? I asked him this question and he thought for a moment. So we had to go a little deeper. What happens when a security company's security guards are not more aware? One, they get in more violent altercations. Okay, so let's go deeper again. What happens when a security company owners security guards get in more violent altercations? Now, we really sat here and thought about it for a minute and this is what we came up with. One, their insurance rates will go up or their insurance companies will completely drop them and they cannot be in business any longer. Two, it will ruin the brand reputation of their client and them because they will be permanently associated with violence. Three, if the guards are not aware and they get in too many violent altercations and they churn more. So if they aren't trained properly, the employee churn is higher and he needs to keep hiring people continuously, which is a cost in and of itself. So this guy's offer, one from we train security guards to be more aware into security company owners. We show you how to keep your insurance rates low, keep your brand reputation high, and make your employees churn less. Here's how. VSL calendly booking link below it. Bam. Full sales page ready and prime to get clients with cold email easily. All right, let's go through another one. This is an example from me directly at Client Ascension. And now I do two things here. When people join, I'm on a call with them and I simply ask them, why did you join? And now what they're going to do is go on a tangent and they're going to explain what exactly has happened to them. What did they try, what motivated them to get on the call in the first place, what motivated them to actually join? And now I'm going to find all of these things. I'm going to find the exact sequence of events that occurred for them to arrive at this exact position. Right now, a client of mine, and I'm going to again get the exact syntax and exact experiences of somebody who has already converted. If I take those lessons and extrapolate them in marketing angles to the general public and people who are at the top of the funnel and not clients yet, there's a high probability that what the people who have bought are going to also have experienced the exact thing that other people have. 2. I read the text messages our setter gets and I get feedback from our sales team. I go to every single sales team meeting. I know exactly what the objections are. I know exactly what people are saying in the discovery phase. I know what they're saying they tried. I know what they're saying they're scared of. And I use these angles and translate it into marketing. Client Ascension teaches B2B companies, marketing agencies, consultants and freelancers how to get clients with cold email. And here is what they've tried ads. They didn't work. They wasted $30,000 on it. 2. They bought coaching products from other people that didn't work. 3. They already tried cold email. They couldn't get it to work. They couldn't get enough leads, they couldn't get enough replies. They couldn't get their emails delivered. When they did get replies, they couldn't convert them to calls. We have the solutions to all of these and I present this in marketing angles. Here's what they're scared of. Relying on outside agencies to keep their business alive. Having to go back to working a 9 to 5 job, needing to raise VC money to have a successful business. This is the exact wording from real prospects who are coming into our funnel. It's what they've tried, what they've failed, what they're scared of. And here is how we have used that data and translated it into our value proposal. Proposition B2B companies, marketing agencies, consultants and freelancers. We show you how to turn 100% cold prospects into paying customers without spending thousands on ads and without relying on outside agencies to keep your business alive. Now what do people care about speed and certainty? Here's how we inject speed into it. They come in, we write their cold email scripts for them. They we give them the first 500 leads for free. We give them the sending app for the cold emails for free. We literally have them sending cold emails by week two and generating sales calls in week three. Certainty. We guarantee they get results and we show them other people who are actively getting results right now. Which leaves us with two things. The exact positioning to get them to show interest in the first place and the certainty and speed that they need to receive to be able to convert. Now you might be saying, but Daniel, I understand how to do this now. How do I get clients? I'm going to give you two things to do here. One, go into the description and click client ascension.com 2. Watch this video right here about how to make money online.
