Daniel Fazio explains a YouTube optimization strategy: use keyword-research tools (Vidiq) and YouTube Analytics to discover exact search queries and then create content whose title matches those queries to improve ranking for specific search terms. The advice emphasizes precise syntax and tailoring titles to what viewers search for.
I'm operating YouTube under the theory that I'm trying to rank for specific search terms. So I get a software that analyzes search terms called Vidiq, that allows me to see search volume, what people are searching for. And then you can also go into your YouTube analytics. What are your subscribers and viewers also searching for? And again, this goes back to I get precise syntax of exactly what people are searching. So if I make content that is titled exactly what they are searching for, it will probably rank for those terms.
