How many people did the speaker say need to be conveyed to when announcing a change?

Daniel FazioCo-Founder of Client Ascension & ListKit

Running a big business is HARD

17 Feb 2023 · 1 min

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Daniel Fazio describes the increasing complexity of communication and decision-making as a business scales. He explains that implementing changes requires clear, one-shot messaging (e.g., creating a VSL) because many stakeholders are involved in sales and operations; he gives an example that there are "21 people" who must receive the message, illustrating coordination challenges in larger organizations.

Questions this video answers

"21 people".

Chapters

I remember reading so many business books about this where it's like, as the organization expands, like, the complexity, there's so many different people to talk to and, like, relay information to. To the point now where, like, if I want to change something in the business, I have to, like, make a vsl, sell people on the idea because, like, there's people on the page and, like, in the sales process already. And it just has to, like, at one shot, just go. Everyone knows exactly what's going to happen, like, right when you do it. And it's like 21 people to convey this message to, and it's like, super complex.