Daniel FazioCo-Founder of Client Ascension & ListKit

Scaling Your Business: Making Sure Your Clients Get Results (Agency & SMMA)

14 Dec 2022 · 0 min

Watch on YouTube

0:25

A short YouTube talk by Daniel Fazio (recorded Dec 14, 2022) about the challenges of scaling an agency/SMMA while preserving client outcomes. Fazio emphasizes prioritizing consistent, repeatable results over rapid revenue growth — preferring "clean scale" and refusing to expand until the business can ensure large volumes of clients will still get results.

Biggest obstacle with scaling for us so far is making sure the results stay, stay consistent. That's why we haven't done it as fast as we could. Because I'm not going to sacrifice results for the function of scale. I want it to be clean scale. I want to maintain the amount of people that get results. So it's like, yeah, we could sit here and we could try to rip like 400k, 500k once right now, but it's like, I'm not doing it until I know for a fact that that sheer volume of people are going to be able to get results.