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Daniel Fazio says the SMMA acronym is dumb and limiting. He argues B2B service work like cold outreach makes more money than the social media marketing label suggests, and calls the branding cringy.
Daniel Fazio says the SMMA acronym is dumb and limiting. He argues B2B service work like cold outreach makes more money than the social media marketing label suggests, and calls the branding cringy.
If someone comes in and they watch some YouTube video. How to start an SMMA agency. First of all, I hate that word. That acronym SMMA is the dumbest thing ever because it's constricting somebody to social media marketing in particular, when it's like, no, I might, like, RIP cold calls and cold emails for you and make, like, a lot of money. And the phrase is just so cringy. And that's what they all use on YouTube. SMMA. It's like Bro Shop. It's a B2B service company.
