What monthly revenue threshold does the speaker recommend avoiding?

Daniel FazioCo-Founder of Client Ascension & ListKit

Stop working with poor clients #marketingagency #smma #entrepreneur

18 Feb 2024 · 1 min

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0:54

Daniel Fazio (YouTube) advises marketing agency owners that poor campaign results are sometimes the client’s fault because the client runs a low-performing business. He argues that when the same leads convert for other clients but not for one client, the problem is the client’s sales/operations. He recommends stopping work with clients who make less than $30,000 per month because they’re unlikely to be high-quality and typically can’t close sales.

Questions this video answers

$30,000 per month.

Chapters

Sometimes if you're working with the client and you can't get them results, it's not always your fault. Sometimes it's because they are actually running a really shitty business. Every agency owner can agree with me here. Sometimes you're working with a client, maybe you're doing ads, maybe you're doing lead gen and they come to you, they go hey all of these leads suck. Yet somehow the same leads generated in the same fashion for all of your other clients and yourself magically don't suck. Everybody else is able to close them. You're able to close them. Everybody on the planet is able to close them except for this one client. This is typically the case you need to stop working with poor people. If you have a client and that client makes less than $30,000 per month the probability that they are going to be a high quality client is so bad and they will not be able to close anything because they actually just suck as a business owner.