Daniel Fazio (YouTube) argues that the common "80/20" rule understates real-world concentration in business; instead he claims outcomes are closer to "99/1." He illustrates this with the ad-buying example: a few advertisers bid so much higher that they dominate visibility and therefore capture essentially all business—an observation linked to the idea of owning a monopoly (citing Peter Thiel).
People think, particularly in business, they think 8020 is correct, but it's not. It's literally 99 to 1. What I mean by that is I get the ads of like, eight people regularly. What does that tell you? It tells you that if you keep seeing that person, they are bidding so astronomically higher than everybody else that you only see them. And if they can afford to bid higher, it's not that their offer is like, a little bit better than someone else's, it's so substantially better that they win all of the business, all of it. As Peter Thiel's like, you want to own a monopoly.
