Daniel Fazio argues the easiest business for a beginner is one that requires no upfront capital—specifically a B2B service company where you trade time for services. He defines B2B as business-to-business and explains a service company means providing actions rather than inventory; a marketing agency is a common example but other agency types are possible.
The easiest business to start is any kind of business that doesn't require capital upfront. And an example of that is a B2B service company. What B2B means is business to business. And what a service company means is you trade your time to complete some specific action. This does not require you to purchase inventory. This is what people call a marketing agency. Typically it's a marketing service, but it doesn't have to be marketing. It's any kind of agency you want something that you can trade originally in the beginning your time for without needing any money.
