A short YouTube clip by Daniel Fazio recommending that the most effective social proof is client video interviews which state quantifiable, precise results; he advises embedding these interview videos on landing pages to increase trust and conversions.
So the best form of social proof that you can get from your clients is a video interview with them where they explain quantifiable results, like precise results that they were able to achieve. Right now, what this does is you take those video interviews, you put it on your landing page. Now, new customers who find their way over to your landing page, they're going to sit there and actually watch them, and it helps so, so, so, so much.
