Daniel Fazio explains a current high-performing marketing tactic: offer a low-risk, one-time paid trial or setup fee instead of asking cold traffic to commit to a high-ticket recurring subscription. He argues that reducing the perceived recurring risk makes prospects far more likely to buy the initial offer.
So what kind of offers are working in the market right now? This one type I'm seeing right now is absolutely cooking. And it's basically a setup offer, or what I call a risk reduction offer. So you've got your standard whatever, 3,000, $4,000 a month full service offer, but when you're selling to cold traffic, a lot of them just aren't down to go for a high ticket commitment and immediately have a subscription type thing. So what I have found is that if you simply allow people the ability to pay one time for a trial period, like a paid trial, or just a setup of your system, they are way more prone to taking that offer. And it's absolutely cooking. It's the recurring part that makes people very iffy, and it's too much risk. So if you just reduce that, it's absolutely cooking right now.
