A short YouTube monologue by Daniel Fazio arguing that many SaaS/homepages fail by not including demos, screenshots, or video tutorials. He states that prospective users look for videos to see how to navigate the app and complete tasks before deciding to purchase.
There are software companies who have a homepage or a funnel that they're directing traffic to, and it doesn't have a demo. It's just, here's what it does. And there aren't even screenshots of the interface. So every single time I've ever used a new piece of software, I'm looking for videos. I'm looking for video tutorials of it. I want to understand the thing before I purchase it. I need to know how to maneuver around this application, what to click, and how to accomplish what I'm trying to do before I purchase it.
