Daniel FazioCo-Founder of Client Ascension & ListKit

The Biggest Problem Most Agency Owners Never Talk About #shorts

3 Apr 2023 · 1 min

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Short advice from Daniel Fazio warning agency/business owners that over-focusing on sales and marketing while neglecting fulfillment operations and client results creates a flight risk (churn) that can quickly collapse a business. The speaker urges owners, especially newer ones, to check fulfillment processes and to speak with clients to ensure satisfaction because long-term value depends on delivering results.

Chapters

So I see a lot of business owners focusing way too much on just sales and marketing and not enough on fulfillment operations and actually getting clients results. And that's a flight risk because you're not going to be able to outscale or outsell churn. And that's the biggest reason why businesses actually go up in value and then tank really quickly just as fast as they went up. And so if you're a new business owner focusing all your time on marketing and sales, I want you to take a look at your fulfillment and actually speak to your clients and make sure that they're happy with you as your service provider. Because all that matters at the end of the day is providing a valuable service, because that's why we wake up and do what we do.