A YouTube talk by Daniel Fazio offering practical guidance on doing social media marketing correctly by tailoring content to each platform’s design. He emphasizes learning platform-specific skills (e.g., YouTube SEO, thumbnails, watch-retention tactics for YouTube; thread-writing and viral tweets for Twitter) and warns against merely cross-posting links across platforms.
December 7, 2022
Everyone talks about. Oh, cross promote your stuff. And if you post something here, put it over here too. You gotta do each platform the way each platform was designed. What I mean by that is if you're doing YouTube, you gotta learn YouTube SEO, you gotta learn thumbnails. You gotta learn how to keep people watching a video, right? So do YouTube. And then if you're gonna do Twitter, Twitter is inherently thread based. You write threads that are not too long form, and you write viral tweets, which people can learn about if they go to my profile and look at my Twitter masterclass video. You have to do each platform individually, the way it was designed to be used, and not just simply posting links on each one continuously.
