Daniel FazioCo-Founder of Client Ascension & ListKit

The Hardest Step To Building Your Network is That First Relationship #shorts

5 Jan 2023 · 0 min

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0:20

A short YouTube #shorts clip by Daniel Fazio reflecting on how building a podcast network starts with a single, hard-to-get relationship. The speaker (one of the podcast hosts) describes how booking an initial guest (named Simon) helped attract additional guests through their network, producing a compounding effect on outreach and growth.

When Christian and I first started a podcast four years ago, getting guests on our podcast was so difficult because we didn't know anyone. But then we get a guy like Simon on our podcast, and Simon's connection sees that he's on our podcast, they're going to want to come on. And then those guys have networks. And so, like, there's a compound effect with building a network and doing certain things in business. That first relationship, that's the toughest one to build.