A creator explains why their cold email course succeeded where others fail. They stress following instructions exactly and cut out the filler that bloats most courses. The core idea: simplicity and precision beat comprehensive.
I always hated, I bought hello courses. I hated when there was just like fluff, fluff, fluff, fluff, fluff. It would be like an hour long video to say three sentences. So when I made this course legit was like 30 total minutes and it was just loom screen shares of Click this button, click this button, click this button. However, the intro video of it was like me yelling in the camera. I was like, here's what I'm going to do inside this course. I'm going to tell you to do this, this, this, this, this. A specific category of you are going to try to get cute and change what I'm saying. Oh, what if I try this? What if I try this? No, it. Listen to me, don't try to get cute. Do exactly what I'm telling to you. The second category of you are going to look at all of it and you're going to go, oh, I don't know if this is going to work. And you're going to get all inside your head and you're going to not do anything and then you're going to get upset about the fact that nothing's happened and the reason why nothing is happening. It's entirely your own fault because you're not doing anything. So simply don't be both of those people and do exactly what I'm instructing you to do. Exactly. I don't know what it was. No one's ever bought a course and had someone just like scream at them in the first like five minutes. They're probably like, okay, I understand what's happening here. And then it didn't make them angry about the fact that it was like 30 minutes because it's like, dude, you didn't buy 70 hours of content. You bought the specific end result that you're trying to get to acquire clients with cold email and it just worked.
