The Secret To Building A 7-Figure Product In Business w/Joey Yochheim

What's up guys? Andre Hagel Jr. Here from client Ascension, here with Joey Joheim from the Default Kings. Joey, say what's up?

What's going on my people?

Awesome. So just for some background, Joey and I both are the integrators of the teams of our own high ticket coaching program. So I run a coaching program helping business owners. Joey runs a coaching program that is smart, more centered around fitness. And so because we are really good friends and because we got connected, we started to mastermind because our roles, even though they're in different industries, different target markets are very similar. And when I say integrator, most businesses, especially coaching programs have more of a visionary or a sales inclined person, which in Joey's case is Gabe, who's a great dude and then an integrator, which in this case is Joey. And that's the same setup we have here at Client Ascension. And since Joey and I are both integrators, we set up this bi weekly meeting time on calendar to just hop on and kind of share what's working. And as integrators, some of the things that are most prominent are student results and just the backend success of the program. Would you add anything to that, Joey? Like as an integrator, what are your KPIs?

As an integrator, I think the KPIs is, is two things. I think at a higher level, the bigger you get, it has to do with your team a lot as well. But priority number one is always going to be the clients and the success. I think I've heard Daniel say this too before your partner, your job as a business is to simply print case studies.

Yeah, that's it.

There's a value exchange that happens in business. People give you money for those results. So if you're not doing that, you're doing a disservice to your customers. And quite frankly in my eyes, and I know you agree with this, you're scamming people, right? Yeah. So priority number one is making sure that people that are handing you hard earned money are actually getting results and you are delivering on what you promise.

Yes, exactly. And that's why I love talking to Joey is because he's one of the guys I can relate to in sharing the passion of really wanting to help the students in our program. And I think the number one reason why both our programs have been successful up to this point is because we're helping a past version of ourselves. And so before we even get into some of like the integrator secrets and behind the scenes of student success. Because that's what this call is really for is Joey and I just to share, like, different hacks, tricks, strategies that have worked either to keep our team motivated or just to help move our students along in our programs faster and more efficiently. But even before that, we bring to the table experience of being able to help some past version of ourselves. So maybe, Joey, go into your background about where you were before you even started Default Kings and how Default Kings got started and why you were the qualified person in the position you are now to help your students get results.

Yeah, I think before I even get into that, I want to make sure people know exactly what it is that we do. And what we do at my company, Default Kings, is we help guys lose 10% percent of their body weight within 12 weeks and keep it off permanently. And we do that using our Default actions framework, which is basically the psychological processes required to not only lose your weight, but keep it off for good. Because there's plenty of weight loss solutions, there's plenty of options out there. But the one thing that literally every single guy that's gone through our program has experienced is they've lost weight before and gained it back. They've tried some sort of diet before and gained it back. They've tried some sort of boot camp solution or a personal trainer at a box gym, and they've gained the weight back. So that is the main problem that we're solving. And for me, my background, it stems from not necessarily helping myself because I was fortunate enough to just grow up playing sports. Both my parents were physical therapists, and so I naturally fell into just an active lifestyle and athletic life where fitness kind of came naturally to me. My father is the person that I originally helped solve this problem for. And like I just mentioned, he was a physical therapist. So I was writing up emails today, Andre. It's funny, I was writing up our welcome sequence and one of the stories I told him there is is literally that, right? My dad has a master's degree, exercise science. He's actually more educated in the field of kinesiology and human health and performance than I am. But he spent almost two decades 50 pounds overweight and he obviously wasn't choosing to do that. He obviously didn't lack the knowledge required to get weight off and stay healthy. He was defaulting to had to do with his identity. It had to do with the. The way that he thought about himself. It had to do with the beliefs that he had around his health and his fitness. And. And after watching him go through A transformation a few years back and finally keep the weight off permanently. That is when I realized it's completely centered around the thoughts and identities and beliefs that you hold about yourself. You meet a guy like Jeremy Newsom, who's super prevalent in both of our lives right now. Andre is like, he'll teach you the same things about money. The reason you don't have money is because of your beliefs and the identities that you hold around money. If you don't have the fitness you want, it has to do with the beliefs that you hold and the identities that you hold around your health and your fitness. If you don't have the relationships you want, it has to do with the beliefs and the identities that you hold around relationships. So this is something that we found as a parallel in all areas of life. And for me, it was helping my father go through that and seeing how that permanently changes for him. That's what got me to where I'm at with dk.

Yeah, I love that dude. And one of the things that we've talked about as well is like, early on you're in a very competitive space, which is fitness, right? And you were younger when you started in this company and you still are very young. And so people might look to you is like, you're early on in your fitness journey. And I like what you said at the very beginning is like, our job is to print case studies. And I feel like printing case studies is what gives us the confidence, regardless of our age, regardless of how much experience and how that stacks up against other people that we might be competing with, that gives us the confidence boost to go out and show our products even more. And so I think the intention that we want to set with this series is just to go behind the scenes, into all the details and strategies that have worked for us to get those case studies, to get the student success that both our programs are having. But I, I did want to reference, before we even dive into it, no matter what strategy, tactic, or skill you try to take and implement from Joey and I, if you don't have the background in the thing you're teaching, if you don't actually have the results and the thing you're teaching, it's not going to work no matter what you try. And so whatever it is you're going to, to try to sell in your high ticket coaching program, whether it's trading, like our friend Jeremy Newsom, whether it's fitness, like what Joey does, whether it's business coaching and marketing, like what I do, you have to have the results, you have to have the experience, otherwise you're always going to fall behind. Your confidence is not going to be there and the results are not going to be there, which means your program is not going to be there long term. So I think that's just so, so important for the audience to understand.

Yeah, I completely agree. And I think I can even speak on the fact of how it took me a while to actually bring the confidence to the surface, right? Because I grew up with two physical therapists as parents, right? I was in and out of PT clinics for literally a decade. I mean, from the time I was 10 until I was 20, I was in and out of PT clinics. I had internships, I worked with professional athletes, youth athletes, soccer moms, pro fighters, like the whole spectrum of people. Like thousands of different people with all kinds of walks of different walks of life I worked with before. But it wasn't until I was running my own business and watching that it, hey, what we're doing here is actually working and now for us, has worked for over 350 men. It wasn't until I did it in my own business and I sold my own thing that it really came to the surface for me. I knew what I was doing. I just had to see it come to fruition and watch it play out for my people, specifically in that business that I started. So that was a big confidence change for me, which I'm sure for you. I know you've talked a lot publicly about your previous experience and I'm sure you can relate to that in some capacity.

100%, dude. 100%. It's one thing about doing it for yourself, but then going out and showing it and teaching it to other people not only builds your confidence in that subject, but also your confidence because you're able to produce results for people outside yourself. And I'm so excited if people are tuning into this right now, Joey. And I find so much fulfillment through what we do. Because again, going back to what I said, we're helping past versions of ourselves through problems that we experienced ourselves. And when you're in a position like that, I always say, like on my coaching calls, in my coaching program, when someone asks me a question, I'm just sitting there, I'm like, can't wait to just answer. Yeah, right. I'm like, so freaking pumped. I'm like, dude, you're up hard, but I'm gonna give you the answer, right? And you're not gonna have to go through the pain and suffering that I went through because now I can give you the answer. So there's so much fulfillment and being able to genuinely help past versions of yourself and all I mean by that is like, my background with my coaching program is I help agency owners grow by opening up another lead channel, which is cold email. And when I was in business for three or four years, failing after failure after failure after failure, it was because I lacked a consistent flow of leads. And it wasn't until I found cold email that that changed. And so now I can give people that are struggling trying to find consistent lead flow cold email because I found it, I learned it, and spent four years in it. And so there's just so much fulfillment there.

Completely, man. And I think I knew you were talking earlier about how competitive the space I'm in. I think, dude, you're an equivalently a competitive space. I know you guys have your niche of agency owners and things like that, but ultimately, you're helping people make money. Like, you're helping people scale their businesses. There's so many products out there. There's so many avenues that people go down to try to add money to their business, ad revenue, make money online, all these sorts of things that I think you're just as competitive as a field. Right. I have the luxury of our TAM being freaking massive. Our TAM is literally. There's probably not an even bigger one. It's overweight.

Every guy ever.

Yes, it's overweight American dudes over age 30, which is literally 73% of the adult population. Like, everybody's overweight and obese right now. Right. So I have a massive tan. You have a smaller one. But it's. It's always interesting to hear your perspective because people say that about fitness.

Yeah.

Like, you guys are in a competitive one too.

100%. Dude, no. 100%. You're right. I think, like you said, it's. It's kind of just like the ratio of it is there's more potential customers for you, so there's more programs, and for us, there's less programs, but less potential customers. So it evens. Um, but one question. I think we'll start to get the audience exposed to, like, your genius and some of my experience in building really good products and not just really good products. Like, we could sit here and say our products are really good, but, like, we don't have to. Our customers can tell you that. And they have. Like, I've experienced people in the Default Kings program that have. Will literally die for you guys because of the results you've been able to get them Right. And I think when you're in a competitive space like fitness or make money online, you could have the best marketing and sales tactics in the world, and you can still lose out to your competitors because the. The back end, the intangible things.

Right.

And so we were talking about this with Mr. Newsom on our podcast yesterday, and we were presenting to him like, hey, in a sophisticated market with a lot of competition, what do you do? What's the strategy? And he didn't mention sales or marketing once. All he mentioned was, was product and customer service. The things that we can do that stand out and make a difference on the people we're serving, that will then go and tell people about it. Word of mouth. Right. And so my question to you, Joey, is what are the things you think you do really well in Default Kings? Once you sign on a new student, that separates you apart from all of your competitors, which creates goodwill referrals and increase business later on.

Some principles that I apply anytime I'm looking at the product. And I think you and I have talked about this before, but it's simple. So making it as simple as possible for them, making it fun. So that's where having a community comes into play, which is massive. And making it fast. How do I get them the results as quick as I possibly can while still making sure they sustain them long term? So those are the three lenses that I look through when it's time to improve the products. It's like, can I make this simpler? Can I make this more fun? And can I get them results faster? Those are the three I look at now.

Let's go into those three. I love those. So you said simpler, faster, and fun, right? I think I actually messed up the order. But those were the three.

Absolutely. Yeah. Yeah. Simple, fun.

So I'm like a practical level. What does it look like to make your product fun?

For fun with our product, it's kind of similar to your guys in the sense that you have a community around your product. A lot of people don't. So when you have a community around your product, one that's just a layup for retention on the back end, like, that's a layup because we'll have guys that get through the program and they've already achieved their fitness goals, but they just want to stay in the community because they love it. And it's a fun. It's a good time. Right? You guys do this great, too. So I think leaning into the community, leaning into the people, leaning into the connections is the biggest lever we can Pull for fun, like, bar none. And I think you'd probably say the same exact thing for you guys.

Definitely. Yeah. The community is everything, right? It's a place for people to go and connect with people on the sim. Similar. Same journey as they are. And I think it's actually the reason communities, people say community. Right. But I know for a fact when students join our program, Client Ascension, and your program, Default Kings, they've never experienced the community like that. And what I mean is it's vibrant, it's active, it's authentic. And it's not. It's not broadcast. Right. We're not, me and you going in there and sending announcements that people are just ignoring. Right. It's mostly driven by the community itself. And that goes a long way. That's a testament to say, like the. The culture. Right. You've curated. And so I think community underlying is actually culture. And so that's another question I guess I have for you, and I can answer this as well, is like, how do you cultivate a community that's so active and so passionate that makes it a fun experience?

You have to be super intentional about connecting them. We have eight group calls a week. Group calls a week. And we have usually one to two events now per quarter in person. We're super intentional about just giving them the opportunity to actually get connected and meet one another. That's. That's literally it. Like, that is. The answer is you have to be intentional about it. You have to genuinely care about whether or not these people are having a good time. And I think the position and the posture of your heart is really what it comes back to. Because if the posture of your heart is to just make money, hey, look, the events aren't necessarily a big opportunity for profit like the events. That's not the purpose. The purpose isn't just to make money. The purpose of the events is to connect with people. And a lot of times the events aren't super profitable, but you do them and you go through the stress and you go through the work, especially as an integrator, you know how much a pain in the ass it is to set up an event, right? You go through all of that because it makes it fun for the people. It intentionally connects them. And it's because the posture of your heart is, I want these people to.

Have a good experience.

I want them to love this. I want them to speak highly of us forever. So you do it right? So I think it comes back to posture the heart when you're cultivating culture.

And being intentional so true. I would. So true. Bestie. No, I would agree with all those things, bro.

Like, yeah, like, events.

Events are a pain in the ass, bro.

They are. But they're so worth it every single time. They're so worth it.

So every time. I mean, I. I'm. I can share my testimony from your event. I was at your event in Nashville and that was life changing for me, and I had no expectations whatsoever for it to be anything like that. And then we did our first event in October and we took an L, man. I mean, we sold maybe $15,000 worth of tickets and our spend was like 50k. And so on the front end, we didn't make money. But like you said, I think this is the coolest thing ever. Because once you realize that, yeah, it might not look good on the P and L right now, it's actually going to make you so much more money long term doing these things. It's so cool because you can have the best of both worlds. You could get the results and also the money. It's just how do you position it and what's your, you know, time horizon on it? But what you said about creating community on such a simple and practical level is. Is, yeah. Being intentional about it. So when I'm on, like you said, you have like eight weekly coaching calls. We have like 13. It's stupid at this point. And what I do is every time we join a guest coaching call and there is a new student on that call for the first time, I say, hey, wait a minute. Before we start, Joey, if you can just quickly introduce yourself to the group so we all know a little bit more about who you are and what you do, go ahead. And then doing that so many times, you start, you know who's in your community if you're close enough to it. And so you might hear him say, hey, you know, I do this SEO agency and I'm also, you know, located in Tampa. Hey, no way. James over here, who's also on the call right now, he just started an SEO agency and he just moved to Tampa as well. Like, you guys got to connect. That'd be sick. And so you become not just an integrator, but also a connector. And then from there all happens very naturally. So I thought your answers were so, so practical because people really tend to overcomplicate it.

Yeah. And one of the first things you can do this is automatable. Anytime somebody joins our Slack community, there's an automatic message that says, hey, at, you know, name the new person's name. Welcome to the group. Please introduce yourself. And they introduce themselves. The first task they have in their onboarding is just introducing themselves to the group. So that's a super easy way to just be intentional. And you can automate that. You can literally set that up in Zapier and just make it a opportunity for them to get connected right away, right out of the gate.

100%. Another thing that I learned from you as well, Joey, is about getting faster results, right? And we had this conversation this Sunday actually where I was telling you how our program initially was 12 months and then we cut it down to six months and now we cut it down to four months. And my limiting belief is in doing so was, hey, it's less time in the program, so therefore it's less value. And your guys rebuttal was like, no, it means you can get them results faster. So instead of getting results in 12 months, they could get them in four. And so it's actually a lot more valuable in that frame of mind. And so other than, you know, giving them a shorter timeline and harder set deadlines, how do you get students results faster?

Well, we had a similar experience with you where you, I think you told me your conversions went up every time you made it shorter on the sales end, like actually converting people into the program. And we experienced a similar thing because we had people tell us, you know, why don't you sell a year long program? Why don't you sell a six month program? And so we tested it and our conversions like we literally didn't convert. I think we converted one guy on the six month program and we tested it like we made a lot of offers. And as soon as we went back to three months, we went back to our normal close rate, our normal KPI for conversions. There's a couple avenues with it, right? You have time of commitment, right? Most guys, especially in the field we're in weight loss, they're not going to want to commit to a year long change. Because if you look at the marketplace, the marketplace is quick fix. The marketplace is take this pill, you're going to lose weight. Take this cayenne pepper, you're going to burn fat. Right There's. Yeah, you already know which one I'm talking about. That would piss me off. Anyways, that's the marketplace though. That's what our people see all the time. So their mind is just wired for.

Fast, fast, fast, fast, fast.

Same thing for you guys. I see ads all the time for. You can make XYZ dollars in, you know, three months with this online thing. So the marketplace is just wired for the speed. So you do have to accommodate to the speed within the offer itself. That's more of like a marketing sales thing. You have to accommodate for the speed in the marketing, the offer itself. But when they actually get in the program, if I were to break it down step by step, how we do it, it's like our guys come in for a three month commitment. That's the initial commitment, right? The first six weeks we're just hyper aggressive. Like I have you in a very aggressive caloric deficit and you're extremely active. And we are very upfront on the kickoff call. Tell them straight away, first six weeks is going to be the hardest part. You're going to lose weight fast and I'm doing that intentionally because I want you to experience wins and be bought in. Because I know if they get wins early and they buy in early, they're going to trust me. So when week six rolls around, I say, hey, let's, let's ease it back a little bit, make this a little more sustainable for you. They're like, oh, this guy knows what he's talking about. I've already lost £15 in six weeks. I'll take his advice and slow it down a bit. But if week six comes around, they've only lost two or three pounds and you're like, hey, don't worry man, it's sustainable. Half a pound of weight loss a week, they're gonna tell me, go fuck myself. Right? Because they want to see the results. And it's the same thing for you guys, right? It's the same thing for you guys.

Yeah, exactly. Dude. I love that I've said this before in the agency space, but like, you win or lose every single client within the first 30 days. If you can't get them some form of results that they care deeply about in the first 30 days, you're going to lose that client. You just are. And I think one of the things you do so beautifully, again, something that I've learned from you is what happens in those 30 days. Because I feel like a lot of times people join a coaching program and then they're really lazy about it. They don't show up every single day. And, and as coaches, it makes our job really difficult to get results for people that are not willing to show up consistently. Right. And so in the first 30 days, or like in your case in the first six weeks, the student needs to show up every single day to do the things that you outlined for them. And a lot of times if they just don't show up like they're supposed to, it's whatever. Like coaches don't reach out, they don't really care. It's like, oh, they're lost, they don't really care about the results, whatever, screw that person. But you guys do it really differently. You almost like, like knock on their freaking door like, FBI is here. Like, get back in this. Like what's talk about like your rescue sequence? Because I was blown away by this.

Oh yeah, our rescue sequence is wild. So actually one of our. Well, I won't get into that too much on here. I'll like, I'll let Gabe tackle that in an acquisition based call. But really the rule of thumb we have for our CSMs and our, you know, client success coaches is if a guy goes a full week without replying to you or contacting you, like it turns into like you're saying FBI search mode, right? Like there's a warrant out for that client. And it's. They're getting texted, they're getting called, they're getting selfie videos, they're getting hit up on social media. Every single channel of communication we have available to them, our coaches and our CSMs use until they get a hold of them. And even if they don't get a hold of them, we still make sure we check in on them every single week inside of Slack and inside of our training software. Because if a guy ever comes back after going AWOL for six weeks, he can't say we weren't there. And that's one thing that blows a lot of people away because a lot of receipts.

Yeah, I got the receipts.

It's receipts. And that's your job, right? A lot of people are paying for accountability. Any kind of coaching program, even you guys, like, if Andy RCSM in your program doesn't hear from me in three or four days, like he hits me up, hey, bro, how's everything going? Right? They just check in, they just make sure you're there. And so a lot of coaches are blown away because they're like, well, when a guy goes awol, like, you know, send him on his way, screw him. I tell our coaches, I'm like, no, dude, you still send that message for 12 weeks. You still check in three, four times a week for 12 weeks. Even if you're not getting replied to and you're talking to a wall, you do it because what you don't want is a situation where a client that went AWOL comes back and says you weren't there for them. That's your contingency against making sure people can't say that you didn't hold them accountable because you did. You did everything in your power and you went off platform. So that's a super big one for us. And I'm curious to Hear your, your 30 day window because I think ours even goes micro into 14 days. Like we even have a 14 first 14 day window that we prioritize. But what's yours look like for that 30 days?

Yeah, 100. 100. I just think it's so fascinating because like you said, most coaches are just like, hey, if they don't want to be a part of it, if they don't want to buckle down and do the work, screw them. We're going to focus on the ones that are proactive about the program. And I think that's just the wrong approach because like you said, if you think about it in their frame of mind, like they're paying us to hold them accountable. And what does that look like? It looks like calling them, texting them, sending them video messages, calling their mom, calling their dad, whatever it takes to get this person to do the work that they initially committed to doing. And I think that goes all the way back to the start of conversation is what's your heart posture? It's like, do you really care about seeing this person win? Because in a lot of cases, if someone just goes AWOL and they're like, forget about it, I don't want to do this anymore. It's pretty much like one less student for you to worry about off your plate. And so it's like, oh, okay, no problem. I don't really care. I'm going to focus on these next students. And I just think that's such the wrong approach because people, they do come back and when they come back and see that you're always there for them, I think that just increases their buy in so much more. And life happens too, right? We all understand that.

It's, it's a moral obligation thing for me, dude. Because exactly what you're saying is a lot of people, and I totally understand this mindset because I'm totally the type of guy that's like, if they aren't bought in them, like that's kind of how I think naturally. And I'm sure you feel that way too. Like a lot of people that are in coaching space feel that way because they've experienced clients that have go, hey, well, that's the natural inclination. If they're not bought into me, I'm not bought into them. But when you actually reframe it in your mind, as I'm a service provider and they're paying me to hold them accountable. And once you get your first real back in using an AWOL system, like the first time you reel somebody back in by being persistent because you haven't heard from them for a week, that's when it sinks into your mind, oh, this is what I'm supposed to do as a service provider, as a coach, I'm here to hold them accountable.

Yes. And think about the word coach, dude, I feel like people just completely glaze over this. Like, what is a coach? And for me and you especially, I know you're a college athlete. It's very easy for me to compare business to sports because I just grew up on sports. And so like I go out and study the most successful coaches, right? Like Phil Jackson and the Belichicks of the world. And like what do the players like Tom Brady, Michael Jordan have to say about these coaches that they do extremely well. It's that they hold them accountable. Right. And so if you study what the best coaches of all time do, ask yourself, is that also what you're doing as a coach? Right. And so I just think it's fascinating to go back to your question real quick about the 30 days. For us, it's, it's all about marketing, right? In the first 30 days, a few activation points we want to hit is we want to help them have full confidence in their offer because if they're not confident about their offer, none of the results are going to stick. It's like the mindset thing with you guys. And so we help them craft their high ticket offer that they're fully confident in. Once they have that, we need to somehow communicate that offer to the world. So we have them throw it on a landing page using our templates and then also a VSL so that they stand out amongst other landing pages without any sort of video or explanation about what they're selling. And then from there we have them launch cold email campaigns. And launching cold email campaigns is like when you first open like a new video game and you're like getting started and set up. It's so exciting because it's just numbers on the screen. And so in the first 30 days they have their offer, they have their landing page, they're have, they have their VSL and then their cold email campaigns are launched. And once they've gone through that process, they've gotten four or five wins. Can be real fun since they started with us. But anyways, in the first 30 days, we try to get them as many wins as possible. And I think what's really important is focusing on inputs over outputs. Right. Because a lot of times you're like, oh, I want to help this business owner generate $10,000 in the first 30 days. That's not fully in your control and it's not super realistic. And you don't want to build the foundation of your first 30 days in the program on that expectation. So I like to build it on, hey, like, we're going to give you confidence in your offer. You're going to have a landing page, you're going to have a vsl and you're going to have launched your cold email campaigns. And those are all things we can control and do. Right. And from there the results, because we've done it so many times ourselves, and for our students, the results are going to take care of themselves. And so if we could get them to focus on the inputs and like Ed Mylett always talks about actions and attitude, the results will be there. Totally. Yeah.

That's the biggest thing you guys have helped us with going through your program. And for everybody that doesn't know, I know Andre talked about coming to our events. We're actually in Andre's coaching program ourselves. So I can speak to this and say that he's not bullshitting anybody here. This is what they do, and that's been groundbreaking for us, is flipping the mindset to, you know, what does the revenue look like, what does the profit look like? Because those are outcomes. It's flipping it to tracking how many cold emails I sent, how many cold DMs did I send, how many pieces of content did I post, how much was my ad spend? Like, these are all like input things. These are all things that I control. Yeah. The rest will take care of itself. And you were talking about high level coaches earlier and I wanted to pull something back in and just give credit to my college coach, Dan Maldenovich. And for people that don't know, I played college soccer at John Carroll University in Cleveland, Ohio for two and a half years. And one of his sayings, and it was his Twitter bio for a while, I wonder if it still is. But his saying was, a good coach can change a game, but a great coach can change a life. Whoa. And that was one of his sayings, and to me that spoke volumes to one who he was because he's an amazing guy and he prioritized his relationship with his players over anything. And I think it speaks to us as service Providers and everybody else here, that's either a client coach, service provider of any sort. Because going out and changing a game, the parallel in business is getting a client results. That's just what you're supposed to do. Like, you're just. You're good if you do that. Yeah, you're a good coach. But in my opinion, that's the bare minimum. That's what you should do. Like we talked about early, the bare minimum is it's a value exchange. Provide them results.

Cool.

You're a good coach if you want to be great. It's having that community, it's having the connection. It's knowing that this guy is going through something with his family life. This guy got laid off at his job, and I gave that client a call when I didn't have to. His CSM told me that something happened with his son at school, so I sent him a personal message to check in on it. This guy's about to graduate and had a ton of success. I'm gonna send him a private audio message and just congratulate him. The people is what takes you from good to great. The relationships make you great at coaching, at service provision, at client experience, client success, and amazing products. It's the people. It's the relationship. Exactly. That's what makes you great.

Exactly. Oh, dude, I love that. I love that the results are a given. The relationships are how you take it to the next level. I think that's a great way to cap this first session. This was a lot of fun. Just. Just for context. Joey and I again have been doing these calls privately because we just value each other's opinions and expertise on the subject of, like, student success and integrator stuff so much. But we figured why not share it with other coaching programs that are out there that maybe are struggling to get students success or to build that sense of community or just want to take it up a notch because we all do, right? As ambitious entrepreneurs and business owners, I feel like that's something we all share in. And so that's the intention. And so to end it real quick, Joe, if you can just share your information where the audience can follow you, find you, and learn more about you, and I'll do the same and then we'll clip it and go to the next episode. Pretty soon.

Oh, yeah, brother. Hell yeah, brother. I am at Joey Yohime on everything. So that's first name, last name. J O U Y Y O C H H E I M that's Twitter, Instagram and YouTube.

And one thing I'd point the audience to especially is your Twitter's awesome. But I would go to Joey's YouTube and do the same with mine. If you go to his YouTube, you'll see there's a section of interviews with him and his students that he's gotten results for. And just watch those, because you'll be able to see everything we're talking about.