Daniel FazioCo-Founder of Client Ascension & ListKit

The start is the hardest part in business

5 Jan 2023 · 0 min

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0:23

Daniel Fazio explains that for complete beginners with zero clients, acquiring the first client typically requires a large upfront time investment—he estimates roughly 300–500 hours—and that each subsequent client becomes progressively easier to acquire as you release more assets into the world.

If it's a beginner. And I mean, like, you have nothing. You have zero clients. It's going to take you, like, probably 300 to 500 hours to get your first client, and then you have one, and then you start to get results. And then, like, the incremental amount of time you need to exert to acquire another client shrinks over and over and over and over and over and over again as you just release more assets into the world.