A short YouTube clip by Daniel Fazio describing the origin of the program "Client Ascension." The speaker explains that, based on agency experience and audience/marketing capabilities, they chose to focus on a high-ticket coaching/program model rather than low-ticket info products.
Daniel's always been big on the info products. We've always been big on the agency. And we're kind of like going back to our previous experiences with, like, coaching programs. And we're like, we should just go high ticket. We're running an agency. You have the audience and the marketing experience to draw people to a funnel. Why should we mess around with these low ticket products when we could just do a high ticket program? And so that was the idea for Client Ascension.
