Facebook ads work differently than most people think. You need to show ads to the same people repeatedly, not just blast them once. Grant Cardone built his brand this way, and the speaker applies the same principle to cold email marketing.
I was listening to a Grant Cardone interview. He was talking about, like, other advertising, other businesses, and he's like, yeah, you can make all these cute ad creatives. You won't beat my frequency. But that sink for a second, you won't beat my frequency. For everybody who is not aware of what frequency means, when you send ads, you have how many individual unique humans who have seen it, and then you have the impressions. That's how many times you have appeared, right? If you divide the reach by the impressions, you get your frequency. And it's so true. Because if you were to take, like, a bunch of people on money, Twitter, and you ask them, cold email, who do you think of? Me. I have the account cold email wizard. Think of Daniel Fazio. With 132,000 humans on this planet, I have permanently etched the word cold email to my face. For them, if they ever think about cold email ever in their life, I am the default option. That level of frequency, you can't lose. When the frequency is that substantial, it's impossible.
