Daniel Fazio says vague headlines like 'unlock your potential' kill conversions. Instead, write a clear stop sign: 'we'll get you 100 new customers in 30 days' or 'send 3000 people to your store next month.' One specific result-focused sentence drives bookings and sign-ups.
One of the worst mistakes you can make when trying to get clients is having vague and unclear headlines on your page. You ever see these headlines where it's like unlock your business's potential, optimize your marketing strategy? Like, what does that even mean? What, what are you even saying to me right now? Here's what you need to do instead. This needs to be a stop sign. Needs to be abundantly clear what is happening. And you do that by making it about the result. You should say something like, will set up a webinar funnel for your business and get you a hundred new customers in 30 days. Not we make webinars where we, we. We make really good webinars or marketing optimized webinars. What is it? What do you say? Or spark some curiosity. You can say something like, we will send 3000 people to your store in the next month. People are going to be like, whoa, how do you do that now? What are they going to do? Book a call with you writing good headlines and is single handedly the one thing that will make a substantial difference in how many calls you book, how many customers you sign. It's all about the headlines. It's all about on the one sentence. And it needs to hit.
