Daniel FazioCo-Founder of Client Ascension & ListKit

Think about your business in terms of years

30 Apr 2023 · 0 min

Watch on YouTube

0:20

This YouTube excerpt features Daniel Fazio giving prescriptive business advice: avoid short-term thinking and act with the intention of staying in the business for at least three years. The core claim is that treating your business decisions as if you will only be around for a year leads to failure, so adopt a minimum three-year planning mindset.

People think, oh, I don't even know if I'll be in this business a year from now. And if you continuously think to yourself and make decisions based off the context of I don't know if I'll be in this business a year from now, you just won't be in business a year from now. Everything you do needs to be under the context and intention that you're going to be doing this for, at minimum, three years.