Daniel Fazio explains why hiring a sales rep increases call volume: more appointment slots and focused outreach. But if you spend your four hours of peak mental capacity on fulfillment instead of lead generation, revenue won't grow.
Roughly four hours per day.
The moment you add a sales guy that day, you're going to get more calls. The day why? First, there are simply more slots to pick from. Second, because you've hired for fulfillment first, you have nothing else to do but generate calls. So all of your effort, all of your mental capacity will therefore be spent exclusively on generating calls. You have roughly four hours of focused mental capacity per day. And if you spend that 4 on fulfillment, congratulations, you will not make more money.
