Daniel Fazio explains a marketing change to an opt-in page: adding a phone-number field and using a setter (sales rep) to call/text leads. He reports that while visible opt-in rate falls (from about 15% to ~6–7%), the number of booked sales calls and the quality of those calls increases substantially—resulting in more effective sales outcomes.
About 15%.
About 6–7%.
Texts the lead (after calling).
The previous season was getting a setter in the business. Because like you'd go to clientessension.com there would be an opt in name, email, BAM, VSL. And then what we did was we added name, email, phone and then vsl. And what the phone is, is the setters. He'll give you a call. If you don't answer, he's gonna text you, right? Doing that significantly increases the amount of calls you get booked by like a very large degree. Like what will happen is on an opt in page, so you've got like 15% opt ins on your page. And then you add a phone number field, it's going to go down to like six or seven and you're like, oh no, like the business is ruined. And no, no, no, no. You're going to get more sales calls and the sales calls are going to be better.
