Daniel FazioCo-Founder of Client Ascension & ListKit

This prevents agencies from scaling past 20k a month (marketing agencies, smma, getting clients)

1 May 2023 · 0 min

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0:26

Daniel Fazio explains why many marketing agencies cap out near $20K/month: they create a fixed offer and try to force all prospects into that single package, but the offer wasn’t designed from real client feedback, so it fails to match what prospects actually want.

What I'll see people do a lot. They'll get stuck around like, 20 or something like that. And the reason why is because they have some fixed offer where they're like, we do this, this is how much we charge, and this is the way we fulfill it. This is how we do it. And they talk to prospects and they try to push all those prospects into this one, like, box. But the problem with it is that the box that they created was not created based off of the feedback of what people actually want.