A short YouTube conversation (Daniel Fazio and others) about whether signing a high-value (“whale”) client requires more effort than signing a lower-value client. Fazio argues the sales call itself may take similar effort, but pre-sale credibility-building (online content, documented case studies, videos, video sales letters) requires more work for higher-priced engagements.
So a lot of people say, like, the amount of effort it takes to sign a thousand dollar client is the same it takes to like, sign a $10,000 client. Do you think that's true?
On the sales call? Yeah. But not before. Because the more money you're charging, the more convincing it's going to take and the more sales assets you need to have on the Internet and more content of you online. Because no one's going to pay you $5,000, $10,000 per month if they don't actually believe you're the person capable of getting the results. And how do you get people to believe that your person is capable of getting the results?
It's showing how.
You do everything and.
Showing evidence and.
Documenting case studies and making videos and having a video sales.
Letter and actually showing.
Evidence that you are the person who can do this.
