Daniel Fazio advises service providers to grow client acquisition by leveraging existing clients—specifically conducting long-form YouTube interviews featuring those clients. He recommends asking direct, outcome-focused questions (e.g., “How much money have you made working with us?” and “How long did it take you to get there?”) because potential buyers primarily seek speed and certainty.
So you really want to start getting a lot more clients. What you should do is use your current clients to get more clients. And there's a couple ways to do that. And I'll explain the most efficient way possible. And the one I like to do, and it is doing long form YouTube interviews with them. But you want to be very precise about what you say on those. The first question you want to ask how much money have you made working with us? And how long did it take you to get there? So, bam, context right off the bat. And when people are trying to buy something, they're looking for two things, speed and certainty. Doing that and answering those questions directly immediately really helps a lot.
