Daniel Fazio argues that selling courses is primarily a business choice because people keep buying them. He recommends first acquiring a broad set of skills, selling those skills as a service to obtain real results, and only then creating a course—either to sell to one’s past self or to generate leads for higher-tier offers. He illustrates this with his own cold-email example: training cold emailers to feed his agency services and forthcoming software.
Chapters
You know what's funny about courses? People go, oh, that person just sells a course. Here's the thing about courses. People buy courses. So this is the problem, people. Why is everyone selling a course? Because people keep buying the courses, that's why. I remember one time someone goes, when I was selling cold email mastery, they go, oh, I bet you're only in this for the money. And I go, let me explain this to you. I am specifically in this for the money. I literally would not be here at all if it did not involve money. That's the entire function of this. It's a business. Now, if you don't know anything on earth, you obviously should go sell a course because it's going to come back and buy you. Typically, what you always should do is go gather a vast array of skills. You should go sell that skill as a service. You should get results with that service. And then you can sell a course to either a past version of yourself or you can sell it to prospects who you want to create your market for your upper offer. Exactly what I'm doing right now. So I want to create cold emailers so that they can one, purchase the agency service and to buy the software that I'm creating.
