Daniel Fazio reflects on his customer service work at Publix and Apple, arguing that strong support is essential to running a good business. He draws on real experience to show why treating customers well isn't optional.
I was, I worked a lot of customer service jobs. I worked at Publix, which is a grocery store, and then I did customer support for Apple. So I did, like tech support calls. And I'm not the kind of guy who likes to do customer support. But what it did teach me is the process of giving really good customer support and how that ties into running a very clean business. And what I mean by that is both Publix and Apple are high quality companies, and that is often associated with high quality customer support. So the route business and everything I do now, it's kind of ingrained into me is to always really do good customer support and answer questions.
