Daniel Fazio explains why beginners in the Social Media Marketing Agency (SMMA) space struggle: they often sign low-quality clients because of a scarcity mentality, taking any appointment and trying to sell every prospect instead of qualifying leads. The clip is an advisory/diagnostic remark aimed at newer agency owners.
And a lot of these SMMA dudes, they're probably sitting here, they're thinking, like, dude, I'm selling these clients. None of it works. And it's like, it's actually not true. It's just that you signed on very low quality businesses. Because what happens is when you're a beginner or like, you've been in business for like less than a year, you kind of operate on the scarcity mentality where it's like, if I can get any appointment, when I take the appointment, try to sell everyone, which actually isn't what you're supposed to do.
