Daniel Fazio explains why cold emails beat paid ads for B2B client acquisition. They cost under $200 to generate hundreds of sales calls, require no daily spend floor, and let you target exactly who you want. He recommends scraping emails and using Melody to send campaigns.
Melody.
Less than $200.
The reason I think cold emails are so great, particularly if you're selling to businesses like you have a B2B offer, maybe you're a consultant or you're a marketing agency, is because it's so cheap and you can target very precise people, right? So, like, ads are cool and you can scale ads, but you're going to be spending hundreds or thousands of dollars a day and you have to really, really focus on getting a positive return on the ad spend. But with cold emails, like, just go scrape some emails, throw some domains up on Melody, and then just send the emails. And it's super cheap to write like less than $200 a on this and you can get hundreds of sales calls.
