Daniel Fazio argues that simply dropshipping random AliExpress products is not a sustainable long-term business strategy. He recommends that sellers who want longevity should private-label products, build a brand identity, and focus on repeat customers who love the company.
I'm not saying drop shipping is a bad business model. What I'm saying is a bad business model is you drop ship random aliexpress products to people and you think this is going to be a sustainable and long term business. Now it's cool if you ended up getting started with drop shipping just to save on inventory costs, but ultimately what's going to happen is if you want the business to survive and thrive, you're going to need to either private label the thing, turn it into an actual brand, build a brand identity behind it, get repeat orders, get people who love your company, that's how you have to do this.
