A short YouTube clip by Daniel Fazio advising that cold outreach fails when the sender lacks an online presence. He describes someone pitching Facebook ads to e-commerce stores who sends cold emails but has no landing page, no videos, and no social profiles; prospects search for them, find nothing or a 403 error on the domain, and therefore assume the sender is a scam or unprofessional.
I comes in, he comes up with some random service. I'm going to sell Facebook ads to e commerce stores. Of course you are. So what he does is he starts sending cold emails. He goes gets a list to write some scripts, yada yada. He's not getting any response. He's getting a stop emailing me. And what he didn't realize, he has no landing page. He has no video on his landing page, he has no LinkedIn profile, he has no YouTube. He doesn't even exist on the Internet. When somebody gets his cold email, what's happening is they're looking him up and then they can't see anything. And then they go to the domain and says 403 error code. This does not exist. So now the only logical conclusion from the person receiving the cold email is that this guy is a scam. Or he didn't even put in the bare minimum effort just to make a page. Of course it's not going to work.
