Daniel FazioCo-Founder of Client Ascension & ListKit

Why you need a guarantee on your offer

25 May 2023 · 0 min

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0:13

Short clip of Daniel Fazio arguing that offering a guarantee (risk reversal) on an offer will generate substantially more demand; any small percentage of refunds ("the 1%") is negligible compared with the incremental demand created by the guarantee.

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