Daniel Fazio shows how to spot winning offers in your niche by watching which ads run repeatedly, then break down what makes them work: the deliverables, funnel, angle, and copy. Adapt those elements to your own business and keep iterating.
If you get an ad and then you get it again and again, again and again and again, that offer is cooking. And people do not really understand this because I've never run high spend ad campaigns before. And I'll show it to people and be like, let's break this down. Exactly what's happening here? What are the deliverables of what they're getting? What is the funnel? What is happening? What's the service they're offering? What's the angle? Priming copy the framing, what is the ad saying? Who's targeting? And it's like, let's like break this down. And then if someone has some offer, it's like, okay, well you have some specific set of skills. I know this offer over here is cooking. How about take this positioning and change yours because you have the capability to be able to do it and then just inject that into your business. Now that's your offer and just playing with the maneuvering of it continuously all the time.
