Daniel FazioCo-Founder of Client Ascension & ListKit

Why You Shouldn't Hard Sell on Your Sales Calls

4 Dec 2022 · 0 min

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Short excerpt from a YouTube video by Daniel Fazio ("Why You Shouldn't Hard Sell on Your Sales Calls"). The speaker argues that sales calls should be consultative: the goal is to diagnose whether the client's offer works and give clear, constructive feedback (including saying "no" and prescribing changes), rather than trying to hard-sell on the call.

Which you have to have an offer that works. And people might think like, oh, I want to hop on a call with client essentially in there, and they're going to just try to sell me. It's like, no, what we're doing on the sales calls is trying to deduce what are you selling. And we're going to tell you, yes, this works or no, this doesn't work. We tell people all the time, no, no, you got to change this. And we're going to leave you with an actual consultative instruction to move forward.