Daniel Fazio argues that most website visitors will forget about a site, so businesses should use retargeting ads. He counters the belief that many visitors will naturally convert (estimating only ~2% convert), emphasizing retargeting to re-engage the majority who forget.
Let me try to conceptualize this for you. Someone goes to your website, they're going to forget about you. Like, they're going to do that, right? And you're probably thinking, well, I don't want to do retargeting ads because they're probably all going to buy anyways. That's like 2% of people, probably way less than 99% of people are going to forget you exist. You need to do retargeting ads.
