Short YouTube video by Daniel Fazio arguing that the success of cold DM outreach depends less on message copy and more on the sender’s profile; interested recipients will check the sender’s profile before replying.
So what's happening is a lot of you guys are sending your cold DMs, and you think it's the copy like what you said in the DM that's determining the success of the campaign, but it's not. What's determining the success of the campaign is what's on your profile. Because every single person, every single one who would otherwise be interested in your offer is going to go to your profile first before DMing you back.
