Daniel FazioCo-Founder of Client Ascension & ListKit

Winning is harder than you think

24 Aug 2023 · 0 min

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A short excerpt from a YouTube video by Daniel Fazio ("Winning is harder than you think", uploaded Aug 24, 2023). Fazio argues that common beliefs about easy client acquisition (e.g., 'automatic' methods or viral videos delivering many clients) are false; winning in business requires far more effort than people expect. He emphasizes outreach as a hard but necessary activity driven by a desire to win.

There's a warped conception of what it actually takes to run a successful business. Because of all the people who make videos, you can do this automatic client acquisition method and get your next 20 clients, and it, like, never works like that, ever. The amount of effort you need to put into something is so absolutely, extremely more than you ever conceived would ever be the case. It's simple. Yes, do outreach. It's hard. Nobody likes that, but they do it anyway because they love winning.