Daniel FazioCo-Founder of Client Ascension & ListKit

You Don't Need EVERYONE To Buy From You. Only A Few People.. #shorts

3 Dec 2022 · 1 min

Watch on YouTube

0:33

A short YouTube video by Daniel Fazio offering sales and marketing advice focused on cold-email outreach. The speaker argues that outreach's goal is to ask prospects directly rather than only target people who appear perfectly likely to buy; even a small conversion percentage from a broader outreach list can produce a positive ROI. The clip references the speaker's cold email lead generation agency and the practical challenge of convincing clients why they contact people who may not seem interested.

Chapters

That's the whole thing with, like, sales and marketing, right? You have to actually ask the question. And that's like the hurdle that people have, like working with clients one on one. At our cold email lead generation agency, like, clients sometimes have a really hard time understanding why we're reaching out to people that might not be interested. And it's like, that's the whole point of outreach. Like, you have to actually ask the question. Like, we could sit here and build a list and a targeting strategy that gives us all the indication that they could potentially be a good fit. But in reality, you only need a very small percentage of the people you reach out to to con to make it an roi.