Daniel FazioCo-Founder of Client Ascension & ListKit

You make more sales increasing frequency || #shorts #business #entrepreneur

27 Oct 2022 · 0 min

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Short YouTube clip (Daniel Fazio, Oct 27, 2022) explaining the advertising metric "frequency": the average number of times someone sees an ad per day. Fazio gives a concrete example: "weekly frequency 7" corresponds to seeing the ad once per day, and argues higher frequency (saturation) increases sales because audiences encounter the message repeatedly and find it unavoidable.

You need frequency. And what is frequency? It's the average amount of time somebody sees you per day.
Right.
Like, if you're running ads, you'll see there's, like, your weekly frequency, frequency 7. That means someone sees it once a day.
Right.
How many times do you log on to Twitter and see tweets about client ascension? Exactly. Way too much. And here we are. It's. It's. It's me tweeting it. It's Christian, it's Andre, it's Dan. There's people inside of it. It's just. It's everywhere. You quite literally cannot escape it.