Daniel FazioCo-Founder of Client Ascension & ListKit

You need to actually fulfill the service in your business (marketing agency + b2b marketing)

10 Feb 2023 · 0 min

Watch on YouTube

0:24

Short YouTube clip from Daniel Fazio arguing that agencies and B2B service businesses must be able to actually fulfill the services they sell rather than overpromise (e.g., sending massive cold-email campaigns). He emphasizes sustainable, operational-level scaling—hiring a full-time employee and relying on programs/systems to enable clean scaling and continued business viability.

We're not sitting here coming in and telling people you're going to send hundreds of thousands of cold emails and get these like dozens and dozens of clients. You need to be able to actually fulfill the service so you, you have a business that stays in business and you can actually fulfill the thing. Which is exactly what you're doing is exactly why you got the full time employee. Yeah, it's clean scaling. I literally could not have done it without the program.