Daniel FazioCo-Founder of Client Ascension & ListKit

You Need to be Using YouTube for Your Business #business #marketing #contentmarketing

31 Jul 2023 · 1 min

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0:41

Daniel Fazio argues that businesses should use YouTube because having videos under your name dramatically improves inbound trust and search visibility. He claims that prospects who receive cold outreach will Google a person's name and that YouTube (as a Google-owned asset) helps those videos rank in search results; he also recommends getting the first client by offering free, risk-free work to obtain results to show.

Chapters

100% of the time, the person with the YouTube videos wins all of the business. And I don't mean they get like a little bit more business. I mean they get all of the business. Because let me explain something to you very clearly like this. You are cold emailing somebody like a random person on the Internet, 100% cold traffic. Want to see who you are. They are going to Google your name. And what's very nice about YouTube is it's an asset that Google owns. So if you're on YouTube and you have YouTube videos under your name, you're probably going to rank on Google when someone types in your name. And that's what you're trying to facilitate. You get your first client by getting free work, by giving free work in 100% risk free offers. Once you've got that client, you get the client results.