What subscriber count is mentioned as an example scale for a parasocial relationship?

Daniel FazioCo-Founder of Client Ascension & ListKit

You Need To Build Parasocial Relationships With Followers In Order For Them To Buy

8 Jul 2025 · 1 min

Watch on YouTube

0:52

Daniel Fazio explains that marketers should build parasocial relationships with as many followers as possible because only people who feel a social relationship with the creator are likely to purchase. He illustrates the point with a conversational anecdote about meeting someone who recognized creators on Instagram/YouTube and cites "400,000 YouTube subscribers" as a scale example; he names creator Iman Gadzi (also spelled Godzi in the clip) as a best-practice example.

Questions this video answers

400,000 YouTube subscribers.

Chapters

Dude, I was with a girl and she was talking about, like, marketing stuff, and she was like, do you know Iman Gadzi? And I was like, yes, I know. I like his videos. And I'm like, how do you know him? What. What I'm trying to do on the email is even with YouTube and with those videos is build a parasocial relationship. It's when you have 400,000 YouTube subscribers. If you walked around and someone came up to you and they go, oh, my God, Brett, I've seen your videos. I like them so much. You have no idea who they are. They love you. That's a parasocial relationship. They love you. You don't know they exist. That's what you're trying to do. You're trying to build as many people as is conceivably possible who have a. A social relationship with you, because only people who have the relationship with you will purchase it. The best example of this is Iman Godzi. Dude, I was with a girl and she was talking about marketing stuff, and she was like, do you know Iman Gadzi? And I was like, yes, I know. I like his videos. And I'm like, that's so interesting. How do you know him? I was like, what? His Instagram is popping. Yeah, obviously. Love, Iman. Shout out, Imani.